Custom product packaging comes in different sizes and shapes. When we customize boxes of different sizes with shapes, sizes, and custom add-ons according to the product, we call these boxes as custom product boxes. You can also interlock these boxes to increase the grip, or they are also used to create spaces that are visible from the outside. Retailers use such product boxes for several purposes, both personal and professional.
A custom box can be customized from the top and turned into a dispenser box, whereas a small compartment can be made at the bottom to make it like a cosmetic box. You may have come across printing and designing of boxes that you aren’t aware of. Therefore, these custom boxes are only limited to your imagination; you can use custom add-ons for several purposes.
1. Low Cost
Custom product boxes are comparatively cheap as compared to another packaging. When it comes to customization, other cutting methods demand multiple machines and tools; however, you can die-cut custom boxes with only a single machine, which is the reason behind their low cost and availability.
Another behind the low cost of custom product packaging is the nature of the material they use for its manufacturing. Most packaging service providers in the US use eco-friendly and biodegradable material made out of the wood pulp. Such material takes up to 30% fewer resources as compared to other packaging materials.
Low cost in the packaging will eventually come down to the low retail value of your product, which will give another edge in the market as your product will be less costly while being of high quality.
2. Prominence
You can use custom product boxes can be used to print brand logos, slogans, and other taglines, that further allow the consumer to see your label with the shipment and distribution of your retail product.
A unique custom box for your product will market your company with a distinctive look without spending tons of dollars on your marketing. Take these boxes as multi-purpose packaging. Apart from being cheap and market-friendly, there are several other benefits of use custom product packaging.
3. Minimum-Wastage
Printed boxes leave a minimum residue as compared to other methods of producing custom packages. The reason behind that is they can be reused several times to reproduce other boxes before they become completely useless.
Less wastage will not only benefit your company but will aid in the healing of the atmosphere. Investing your money in wholesale packaging is considered the best choice, especially for transporting items.
Custom product packaging is the best option to keep your investment and goods secured without worrying about the delivery.
4. Customization
As mentioned above, you can personalize product boxes to many extents, making them the best marketing tool for your retail product. You can also use CMYK and PMS printing techniques to enhance the printing quality of the packaging. Today’s custom packaging services providers use modern machines that have limitless options to add a personalized touch to the packaging. So, use your imagination to make your product box stand out in the competition.
Apart from just printing options, packaging companies give the freedom to add glamour to packaging with the help of embossing, debossing, spot UV, and protective coatings. Such glamorous add-ons give an uplift to your packaging and make it pop out among the rest of your competitors.
5. Get Experts Opinion on Designing
You can either design a box all by yourself or get the opinion of expert designers to add uniqueness to your product packaging design. Your custom box packaging should depict your brand’s story and vision of your retail product. Customize your package to add value to your product by persuading your buyers about the commitment to your product’s quality.
To further increase the durability of the print, add water-based coatings that will retain moisture entering the box. Meanwhile, gloss and matte finishes can make your box more alluring and attractive. Both matte and gloss will give an astonishing finish to your packaging. However, both appeal to different types of customers. The gloss coating gives a glossy and shiny finish, whereas, the matte coating will make your box look more rugged and raw.
Closing Lines
Product packaging is imperative for all types of products. You can imagine putting your product on a retail shelf without any product packaging. So, if it is that important to use, why not use it in the best possible way? Design your packaging in such a way that the onlookers would have to consider your product just for the sake of its outlook. Meanwhile, apart from majestic looks, we have gone through five things with which product packaging can take your business and sales to the next level.
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